Trade Shows
A trade show (trade fair or expo) is an exhibition organized so that
companies in a specific
industry can showcase and
demonstrate their latest products, service, study activities of
rivals and examine recent
market trends and
opportunities. In contrast to
consumer fairs, only some trade
shows are open to the public, while others can only be attended by
company representatives (members of the trade, e.g.
professionals) and members of
the
press, therefore trade shows
are classified as either "Public" or "Trade Only". A few fairs are
hybrids of the two; one example is the
Frankfurt Book Fair, which is
trade-only for its first three days and open to the general public
on its final two days. They are held on a continuing basis in
virtually all markets and normally attract companies from around the
globe. For example, in the U.S. there are currently over 2500 trade shows held every year, and
several online directories have been established to help organizers,
attendees, and marketers identify appropriate events.
Trade Show Support
Croftware
has extensive experience in trade show marketing security and
intelligence products and services.
The DC area has numerous security related shows where your
company and products would benefit from exposure at these venues. We
have our own trade show booth and exhibit materials so you can avoid
shipping costs to and from show venues in the DC area and use our
equipment at no additional cost. (Client must pay exhibit fees.)
Benefits
The principal benefits of the Croftware Ambassadors program are
-
The avoidance of the cost of funding dedicated trade show resources
-
Access to the relevant experience and support of our principals
-
Cost-effective event exhibiting
