Public Relations
Public Relations (or PR) is a field concerned with maintaining a positive public image for high-profile people, commercial businesses and organizations, non-profit associations or programs based on truthful and factual presentation of information. Public relations (PR) concerns professionals working in public message shaping for the functions of communication, community relations, crisis management, customer relations, employee relations, government affairs, industry relations, investor relations, media relations, mediation, publicity, speech-writing, and visitor relations.
The first World Assembly of Public Relations Associations, held in Mexico City in August 1978, defined the practice of public relations as "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest." Others define it as the practice of managing communication between an organization and its publics.
Public relations provides an organization or individual exposure to
their audiences using topics of public interest and news items that
provide a third-party endorsement. Common activities include
speaking at conferences, working with the media, crisis
communications, social media engagement, and employee communication.
It is something that is not tangible; this is what sets it apart
from advertising.
