Crisis Communications
Crises are specific, unexpected, and non-routine events or series of events that create high levels of uncertainty and threat or perceived threat to an organization's high priority goals.
Crisis communications can be broadly defined as the exchange of information before, during, or after a crisis event (as defined above) to control, mitigate, or avoid the realization of the company's worst fears.
Crisis communication
is sometimes considered a sub-specialty of the
public relations profession
that is designed to protect and defend an
individual,
company, or
organization facing a public
challenge to its
reputation. These challenges
may come in the form of an investigation from a government agency, a
criminal allegation, a media inquiry, a shareholders lawsuit, a
violation of environmental
regulations, or any of a number
of other scenarios involving the legal,
ethical, or
financial standing of the
entity.
