Branding and Identity
A brand is the identity of a specific product, service, or business.
A brand can take many forms, including a name, sign, symbol, color
combination or slogan. The word brand began simply as a way
to tell one person's cattle from another by means of a hot iron
stamp. A legally protected brand name is called a trademark.
The word brand has continued to evolve to encompass identity - it
affects the personality of a product, company or service.
